SEO & Search guides
Getting found on Google — local SEO, keywords, content and the technical side, all in plain English.
All seo & search guides.
Local SEO for Norfolk Businesses: A Practical Guide
How to rank in Google’s local results and map pack, and win more nearby customers.
What Is Keyword Cannibalisation in SEO?
When two of your pages chase the same search, both can lose.
Optimising for Google Maps: Getting Found When People Search Nearby
For local businesses, ranking on Google Maps can matter more than ranking in the regular results.
NAP Consistency and Citations: Why Your Business Details Must Match
If your name, address and phone number do not match across the web, Google trusts you a little less.
Breadcrumbs for SEO: Small Links, Real Benefits
Those little trail links near the top of a page do more for SEO and usability than their size suggests.
Branded vs Non-Branded Search: Why the Difference Matters
People searching your name and people searching your service are two very different audiences — and you need both.
How Google Crawling and Indexing Works (in Plain English)
Before a page can rank, Google has to find it, read it and decide to keep it — three steps that often go wrong unseen.
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